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Instructor's Edition: Internet Marketing: Integrating Online and Offline Strategies

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This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet?whether used as a medium of communication or as a channel of distribution?is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this ...

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Instructor's Edition: Internet Marketing: Integrating Online and Offline Strategies 2007, Atomic Dog Publishing

ISBN-13: 9780759391659

2nd edition

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