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Instructor's Edition: International Edition

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Instructor's Edition: International Edition - Kotler, Philip T., and Armstrong, Gary
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For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, ...

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Instructor's Edition: International Edition 2003, Pearson

ISBN-13: 9780131212763

10th edition

Paperback