Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

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Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but ...

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge 1999, HarperBusiness

ISBN-13: 9780887308246

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Inside the Tornado: Marketing strategies from Silicon Valley's cutting edge 1998, Capstone Publishing Ltd

ISBN-13: 9781900961585

Paperback

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