Inside the Disney Marketing Machine: In the Era of Michael Eisner and Frank Wells

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The Secrets of Disney's Success Disney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era. When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it ...

Inside the Disney Marketing Machine: In the Era of Michael Eisner and Frank Wells 2015, Theme Park Press

ISBN-13: 9781941500484

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