Inside the Box: The Creative Method That Works for Everyone

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Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, task, ...

Inside the Box: The creative method that works for everyone 2013, Profile Books Ltd, London

ISBN-13: 9781846686245

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