Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

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Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services ...

Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing 2012, Marshall Cavendish International (Asia) Pte Ltd, Singapore

ISBN-13: 9789814382236

Paperback

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Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing 2007, Cyan Communications, London, England

ISBN-13: 9781904879961

Hardcover

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