Inside Apple: How America's Most Admired--And Secretive--Company Really Works

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INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every ...

Inside Apple: How America's Most Admired--And Secretive--Company Really Works 2012, Business Plus

ISBN-13: 9781455516070

Trade paperback

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Inside Apple: How America's Most Admired--And Secretive--Company Really Works 2012, Business Plus

ISBN-13: 9781455523481

Mass-market paperback

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