Insanely Simple: The Obsession That Drives Apple's Success

by

Write The First Customer Review

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in Insanely Simple. To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces ...

Insanely Simple: The Obsession That Drives Apple's Success 2013, Portfolio

ISBN-13: 9781591846215

Trade paperback

Select
Insanely Simple: The Obsession That Drives Apple's Success 2013, Portfolio Penguin, London

ISBN-13: 9780670921195

Paperback

Select
Insanely Simple: The Obsession That Drives Apple's Success 2012, Portfolio, New York, NY

ISBN-13: 9781591844839

Hardcover

Select
Insanely Simple: The Obsession That Drives Apple's Success 2012, Portfolio

ISBN-13: 9780670921188

Trade paperback

Select
Insanely Simple: The Obsession That Drives Apple's Success 2012, Nhk Shuppan/Tsai Fong Books

ISBN-13: 9784140815458

Japanese

Hardcover

Select