Innovation is the means by which organizations survive and thrive in uncertain and turbulent conditions. Technological change, globalization, and changing patterns of consumption are compounding the complex and rapidly changing circumstances in which organizations operate. The average tenure of a Fortune 500 company has dropped from 40 to 15 years. One half of all USA start-ups go out of business before their fourth year. Innovation - the successful application of new ideas - allows organizations to understand, respond to, ...

Innovation Management 2016, Routledge, London

ISBN-13: 9781138859234

Hardcover

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