Innovating for sustainability: green entrepreneurship in personal mobility

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One of the challenges met by green entrepreneurs and product developers who have tried to develop more sustainable products is that efforts to have better products in environmental terms do not always translate into effective business cases. The purpose of this book is a better understanding of the implications of environmental issues in new product development. Through an empirical study in the human powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and ...

Innovating for Sustainability: Green Entrepreneurship in Personal Mobility 2012, Routledge, London

ISBN-13: 9780415541459

Paperback

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Innovating for Sustainability: Green Entrepreneurship in Personal Mobility 2008, Routledge, London

ISBN-13: 9780415454643

Hardcover

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