Ingredient Branding: Making the Invisible Visible

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An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can successfully improve the performance of component marketing.

Ingredient Branding: Making the Invisible Visible 2014, Springer, Berlin

ISBN-13: 9783642438189

2010 edition

Trade paperback

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Ingredient Branding: Making the Invisible Visible 2010, Springer

ISBN-13: 9783642042133

Hardcover

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