Information and Communications Technology for Competitive Intelligence

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In today's complex and dynamic world the need to be informed about what is going on in the environment of the organization is increasing rapidly. To this end, organizations implement a process called 'competitive intelligence'. Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool. Examples are: the Internet, data warehouses or specific applications for ...

Information and Communications Technology for Competitive Intelligence 2003, Idea Group Publishing, Hershey

ISBN-13: 9781591401421

Hardcover

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