"In this ... New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
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"In this ... New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations"--
Read Less
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Seller's Description:
New in new dust jacket. International Edition, Paperback, Brand New, Same author, ISBN and Cover image may differ. Legal to use despite any disclaimer, We ship to PO, APO and FPO adresses in U.S.A. Choose Expedited Shipping for FASTER DELIVERY. Customer Satisfaction Guaranteed.
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Seller's Description:
Good. Good Condition; may contain minimal marking or notes to text; wear to cover; dust jacket has some wear. Sewn binding. Cloth over boards. 592 p. Contains: Illustrations.
This was recommended to me by a senior program manager. It presents a lot of interesting research and detail on how people are persuaded to do things. The author gets a little preachy in some places, but that does not seriously distract from the book. This is great information to be aware of for anyone working with customers.
