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Influence: The Psychology of Persuasion

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Influence , the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend ...

Influence: The Psychology of Persuasion 2006, Collins Publishers, New York, NY

ISBN-13: 9780061241895

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