Industrial Advertising Copy


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This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which anyone writing advertising copy should know before attempting to reach industrial markets. It highlights key points in the planning and writing of industrial advertising copy, with the aim of simplifying the work of the copy ...

Industrial Advertising Copy 2015, Routledge, London

ISBN-13: 9781138972636


Industrial Advertising Copy 1985, Facsimiles-Garl

ISBN-13: 9780824067601