In Celebration of Print: Advertising That Stays Fresh

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In Celebration of Print, is a thought-provoking demonstration of what can be achieved in the pressure-cooker that is Madison Avenue - a world where aesthetic standards and taste are too often sacrificed on the altar of expediency. From Swissair and J. P. Morgan to Aston Martin and Taittinger champagne, Graf's finest campaigns are thoughtfully presented in this volume. The graphic design for which his advertisements are renowned is testimony to his vision, which he shares with a number of illustrious collaborators: Albert ...

In Celebration of Print: Advertising That Stays Fresh 1998, Universe Publishing(NY), New York, NY

ISBN-13: 9780789300775

Hardcover

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