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Impulse: Why We Do What We Do without Knowing Why We Do it

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Impulse: Why We Do What We Do Without Knowing Why We Do It - Lewis, David, Dr.
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When you make a decision or form an opinion, you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, explores this incredible phenomenon. Delving into the mysteries of the `zombie brain' that each of us possesses, he demonstrates how unconscious neurological processes underpin every aspect of our lives, from whether or not we ...

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Impulse: Why We Do What We Do Without Knowing Why We Do It 2014, Random House Books, London

ISBN-13: 9781847946867

Mass-market paperback

Impulse: Why We Do What We Do Without Knowing Why We Do It 2013, Belknap Press, Cambridge

ISBN-13: 9780674725492

Hardcover

Impulse: Why We Do What We Do Without Knowing Why We Do It 2013, Random House Books, London

ISBN-13: 9781847946850

Trade paperback