Imperial Persuaders: Images of Africa and Asia in British Advertising

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In the period 1880-1960, advertising pervaded every aspect of British life. It was also the period which witnessed the rise of the British Empire. This text traces the historically changing image of non-white people in British advertising during the colonial period. Drawing on archival sources it analyses the various conflicting and changing ideologies of colonialism and racism in British advertising. advertising icons, as well as the specific commercial interests that various companies' images projected. It also develops a ...

Imperial Persuaders: Images of Africa and Asia in British Advertising 2012, Manchester University Press

ISBN-13: 9780719063794

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Imperial Persuaders: Images of Africa and Asia in British Advertising 2003, Manchester University Press

ISBN-13: 9780719063787

Hardcover

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