Imagining Consumers: Design and Innovation from Wedgwood to Corning

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Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, ...

Imagining Consumers: Design and Innovation from Wedgwood to Corning 2002, Johns Hopkins University Press, Baltimore, MD

ISBN-13: 9780801869143

Trade paperback

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Imagining Consumers: Design and Innovation from Wedgwood to Corning 1999, Johns Hopkins University Press, Baltimore, MD

ISBN-13: 9780801861932

Hardcover

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