Image Makers: Advertising, Public Relations, and the Ethos of Advocacy

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"An exceptional book on an important topic, "Image Makers" is a brilliant account of the rise of advertising as an occupation and its transformation into a cultural form as well as an institutional logic of advocacy and expertise that now touches every corner of contemporary life."--David L. Altheide, author of "An Ecology of Communication: Cultural Formats of Control."

Image Makers: Advertising, Public Relations, and the Ethos of Advocacy 2003, University of Chicago Press, Chicago, IL

ISBN-13: 9780226389172

2nd edition

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Image Makers: Advertising, Public Relations, and the Ethos of Advocacy 2000, University of Chicago Press, Chicago, IL

ISBN-13: 9780226389165

2nd edition

Hardcover

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