Ikonica: A Field Guide to Canada's Brandscape

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ikonica: A Field Guide to Canada's Brandscape - Hanna, Jeanette, and Middleton, Alan
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From Roots to Rogers, Tim Hortons to Cirque du Soleil, "Ikonica" is a witty, thoughtful tour of the prime movers, triumphs, and flops of Canada's complex "brandscape." The first book to explore the country's rich and unique brand heritage as well as emerging trends, "Ikonica" draws on authors Jeannette Hanna's and Alan Middleton's years of experience as brand strategists. They profile global players like Four Seasons Hotels, domestic upstarts like WestJet, and everything in between. The book includes interviews with major ...

ikonica: A Field Guide to Canada's Brandscape 2008, Douglas & McIntyre

ISBN-13: 9781553652755

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