Ignite the Power of Art: Advancing Visitor Engagement in Museums

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How do visitors like to experience art? What makes for an enriching museum visit? The Dallas Museum of Art undertook a groundbreaking seven-year research initiative to answer these questions, examining how people connect with art and identifying preferences and differing behaviors. Ignite the Power of Art publishes these findings and provides a new understanding of museum visitors. It describes how these studies have been used to build attendance, enhance exhibits, and develop new programs such as the Center for Creative ...

Ignite the Power of Art: Advancing Visitor Engagement in Museums 2011, Yale University Press

ISBN-13: 9780300167542

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