If We're Standing on the Shoulders of Giants, What Are We Reaching For?

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In this second issue of Emigre presented in our new book format we return to some topics that are close to our hearts. We look at the phenomenon of Helvetica, and the fact that this nearly 50 year-old sans serif is currently one of the three best selling fonts at many of the world's largest font distributors. But, as ten different designers tell us, not everybody is using it for the same reasons. Featuring interviews with Experimental Jetset, Michael Bierut, Ian Anderson, Michael Cina and others. We are reprinting the ...

If We're Standing on the Shoulders of Giants, What Are We Reaching For? 2003, Princeton Architectural Press

ISBN-13: 9781568984339

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