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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta

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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta - Greising, David
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A business profile of Robert Goizueta, the late Chairman and CEO of Coca Cola, this book chronicles Goizueta's career from his first job managing Coke's Cuban production plant, to his reign as CEO from 1981-1997, to his final battle with lung cancer. This book also describes Goizueta's management style, including co-workers' observations on Goizueta's reign at Coca Cola. 8 pp of photos.

I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta 1999, Wiley, New York, NY

ISBN-13: 9780471345947

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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta 1998, John Wiley & Sons, New York, NY

ISBN-13: 9780471194088

Hardcover

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