How to Write a Good Advertisement

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2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.

How to Write a Good Advertisement 2015, Martino Fine Books

ISBN-13: 9781614278863

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How to Write a Good Advertisement 2012, Literary Licensing, LLC, Whitefish MT

ISBN-13: 9781258459864

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How to Write a Good Advertisement 2012, Literary Licensing, LLC, Whitefish MT

ISBN-13: 9781258456863

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How to Write a Good Advertisement 1962, Joanna Cotler Books

ISBN-13: 9780061115608

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