How to Win Campaigns: 100 Steps to Success

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Written for the new campaigner and the experienced communicator alike, this is a comprehensive and systematic exploration of what works in campaigning, and a practical how-to guide for using principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's 100 key steps and tools provide models of motivation, analysis and communication structure. Content includes how to begin a campaign, motivating people, research and development, issue mapping, planning ...

How to Win Campaigns: 100 Steps to Success 2005, Earthscan Publications, London, England

ISBN-13: 9781853839627

Trade paperback

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How to Win Campaigns: 100 Steps to Success 2005, Earthscan Publications, London, England

ISBN-13: 9781853839610

Hardcover

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