How to Talk to Customers: Create a Great Impression Every Time with Magic

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Filled with case studies and anecdotes, How to Talk to Customers demystifies the most critical aspect of customer service: conversations employees have every day with customers. In this must-have resource, Diane Berenbaum and Tom Larkin outline a proven system based on their MAGIC customer service training program. MAGIC, which stands for M ake A G reat I mpression on the C ustomer, can help anyone become the type of communicator that makes their customers feel special. For more on this book, visit www ...

How to Talk to Customers: Create a Great Impression Every Time with Magic 2007, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787987527

Hardcover

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