How to Profitably Delight Your Customers

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Most managers have recently moved from being in a seller's market to competing in a buyer's market-consequently needing to change their ways of operating. How to Profitably Delight Your Customers looks at the key elements necessary for success in a buyer's market. Mather explains how buyer loyalty can be gained by not simply satisfying customers, but by exceeding their expectations: in fact, delighting them. Emphasis is placed upon the steps that product designers must take to design new products that can be quickly and ...

How to Profitably Delight Your Customers 1999, Butterworth-Heinemann, Cambridge, England

ISBN-13: 9781855733817

Hardcover

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How to Profitably Delight Your Customers 1998, CRC Press, Cambridge, England

ISBN-13: 9780849305672

Hardcover

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