Good. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that'll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.
Very Good in Very Good-dust jacket. Ink number and annotation to front endpaper. Dust wrapper is price clipped. Some small 1/4" tears to margins of dust wrapper. Moderate rubbing to margins of dust wrapper. Some staining along edge of rear flap of dust wrapper. Dust wrapper protected in archival mylar cover.; 241 pages. Blue-green boards with red panels and gilt lettering on spine and front board. Page dimensions: 211 x 137mm. Top page edges dyed red. Contents: Introduction; Four Pillars of Successful Marketing; Origins of Unconscious Level Testing; Twelve Years of Unconscious Level Testing; Redesign through Testing; The Meaning of Color; Questions and Answers about Motivation Research; How to Predict Packaging Success; The Importance of Color on Industrial Packages; Why You Must Test Your Package Design; The Inside Story about the Little Elves; Now They're "Psychoanalyzing" Advertising; Give Your Packages "Appetite Appeal"; Does Color get the Consideration it Deserves as a Marketing Tool? ; Package Appraisal Sans Personal Opinion; Are Wrong Colors Wrecking Your Package? ; Color Plays an Important Role; A Primer for selecting Colors with Sales Appeal; Color Effectiveness Can be Measured; Indirect Approach to Market Reactions; Right Color Combinations may lead to Success in Business and Romance; Index.; 8vo.
Very Good Condition in Very Good jacket. Inscribed by author. Very clean and tight copy. Size: 5 3/4" x 8 3/4". No marks. Binding is tight, Bottom of spine is slightly rubbed. Previous owner's book-plate laid in. Edges very slightly spotted or marked. Not Ex-Library. All books offered from DSB are stocked at our store in Fayetteville, AR. Shipped Weight: Under 1 kilogram. Category: Economics; Inventory No: 026498.
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