How to Get Your Competition Fired (Without Saying Anything Bad about Them): Using the Wedge to Increase Your Sales

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A six-step plan for driving a wedge between the competition and the customer For sales people, convincing a potential customer to choose them over the competition is no easy task, and especially when the competition already has the account. Finally, How to Get Your Competition Fired shows readers a proven system for breaking the relationship between the competition and the customer. Randy Schwantz's method, The Wedge(r), includes a six-step plan that drives a "wedge" between the competition and the customer. He shows how ...

How to Get Your Competition Fired (Without Saying Anything Bad about Them): Using the Wedge to Increase Your Sales 2005, John Wiley & Sons, Hoboken, NJ

ISBN-13: 9780471703112

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