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This book explains how people really think, and why they are often not rational.
Reasons for non-rational thoughts and decision making include ambiguity, biased or magical thinking, poor grasp of basic statistics, and inadequate information. The author discusses many of these things in an informative and interesting way. This is not a textbook, but an easy-to-read treatment of a fascinating subject.
HOW WE KNOW WHAT ISN'T SO deals with an important topic -- mistaken beliefs which influence actions, interpersonal relations, and what is passed on to others as knowledge. It is basically in "social psychology" but could also be seen as "critical thinking" and it describes phenomena in economics, sports, and history. Thus it encourages each reader to ask, concerning his or her own beliefs "Are my assumptions or even principles substantial and effective?"
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