How Much is Enough?: Getting the Most from Your Advertising Dollar

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More than 75 billion dollars are spent annually on advertising in the US. Jones argues that much of this money is wasted and pinpoints strategies for creating effective, waste-free campaigns based on better budgeting, stronger planning and more effective ideas.

How Much is Enough?: Getting the Most from Your Advertising Dollar 1992, Lexington Books, New York, NY

ISBN-13: 9780669246391

Hardcover

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