How Hits Happen: Forecasting Predictability in a Chaotic Marketplace

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A powerful new business tool to enable you to identify, capture and sustain the forces that lead to 'hits' in the market. What makes a hit, a hit? How does a movie like Titanic captivate the public's eye - and break box office records worldwide? What set the Spice Girls apart from the countless other bands struggling to make it big.? What forces thrust Captain Corelli's Mandolin to the top of the bestsellers book chart and enabled it to remain there for months? Just how do hits' happen? In this book, leading market ...

How Hits Happen: Forecasting Predictability in a Chaotic Marketplace 2000, Harper Paperbacks, New York, NY

ISBN-13: 9780887309786

Trade paperback

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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace 2000, Texere Publishing, Florence

ISBN-13: 9781587990274

New edition

Mass-market paperback

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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace 1998, HarperBusiness, New York, NY

ISBN-13: 9780887309076

Hardcover

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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace 1998, Orion Business (an Imprint of The Orion Publishing Group Ltd ), London

ISBN-13: 9780752820958

Paperback

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