How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

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Following the success of international bestseller How Brands Grow: what marketer's don't know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to ...

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands 2015, OUP Australia and New Zealand, Melbourne

ISBN-13: 9780195596267

Hardcover

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