Hospitality Marketing Management, Student Workbook

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Updated, expanded, and filled with new material and fresh learning tools! This fully updated and expanded Third Edition of Hospitality Marketing Management features plain language explanations, demanding exercises, and solid reinforcement of underlying theory to give students a firm grasp of the fundamentals as they explore the intricacies of marketing in this complex and rapidly growing industry. Each chapter begins with clearly defined learning objectives and ends with a summary that links, point-by-point, to these ...

Hospitality Marketing Management, Student Workbook 2001, Wiley, New York, NY

ISBN-13: 9780471413097

3rd Revised edition

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