Hoopla - Crispin Porter + Bogusky, and Berger, Warren (Text by)
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The secret inner workings of this freewheeling, break-the-mold ad agency are revealed for the first time. This resource also includes practical, step-by-step advice on how to find and promote big ideas even on a shoestring budget, and how to generate excitement and hype in today's cluttered, noisy communications landscape.

Hoopla 2006, powerHouse Books

ISBN-13: 9781576873120