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Hooked: How to Build Habit-Forming Products

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Hooked: How to Build Habit-Forming Products - Eyal, Nir, and Hoover, Ryan (Editor)
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'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Nir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how ...

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Hooked: How to Build Habit-Forming Products 2014, Portfolio

ISBN-13: 9781591847786

Hardcover

Hooked: How to Build Habit-Forming Products 2014, Portfolio Penguin, London

ISBN-13: 9780241184837

Hardcover

Hooked: How to Build Habit-Forming Products 2014, Brilliance Audio

ISBN-13: 9781501214622

Audiobook CD

Hooked: How to Build Habit-Forming Products 2014, Brilliance Audio

ISBN-13: 9781501214615

Audiobook CD

Hooked: How to Build Habit-Forming Products 2014, Sunshine Business Dev

ISBN-13: 9780615978628

Hardcover

Hooked: How to Build Habit-Forming Products 2013, Createspace

ISBN-13: 9781494277536

Trade paperback