Hispanic Market Handbook - Valdes, M Isabel (Editor), and Seoane, Marta (Editor)
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A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.

Hispanic Market Handbook 1995, Gale Cengage, New York, NY

ISBN-13: 9780810385009