High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals

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Markets are changing at a rapid speed. Industry boundaries are blurring. Lifecycles of products are shrinking rapidly. Customers are increasingly demanding. Global over-capability is continuously putting pressure on pricing. How do these phenomena impact upon strategic marketing? This book focuses on these challenges and provides readers with managerially relevant frameworks and strategic perspectives on marketing. This book is not a collection of sleight-of-hand tricks or mumbo-jumbo incantations, it is a comprehensive ...

High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals 2004, SA Press

ISBN-13: 9780973130829

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High Intensity Marketing: A Comprehensive Marketing Companion for Ceos and Marketing Professionals 2003, SA Press

ISBN-13: 9780973130805

Trade paperback

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