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Hey Whipple, Squeeze This!: A Guide to Creating Great Ads

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This text aims to show how to write advertising copy in all media: print, TV commercials, radio spots, and billboards; the areas where advertising agency copywriters spend their time. The book also covers how to write ads for the Internet, as well as how to write copy for direct-mail pieces. It analyzes some of the world's best-known advertisements.

Hey Whipple, Squeeze This!: A Guide to Creating Great Ads 1998, John Wiley & Sons

ISBN-13: 9780471244035

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