Healthy Hair 2015

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Hair health is a core benefit of products produced for consumers by the cosmetic industry, and more than 70% of women claim to want healthy hair. However, there is very little clarity in the industry as to the meaning of healthy hair in a consumer context and the technical factors that control what the consumer perceives as hair health. Providing updated information on how to prevent and restore hair damage, Healthy Hair characterizes the clinical, physical, and chemical properties of healthy hair. Factors that control a ...

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