Shows how to build and manage strategic business relationships. This work features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and more.

Harvard Business Revies on Strategic Alliances 2004, Harvard Business School Press, Boston, MA

ISBN-13: 9781591391333

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