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Hank Rosso's Achieving Excellence in Fund Raising

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Hank Rosso's Achieving Excellence in Fund Raising - Henry A Rosso and Associates, and Tempel, Eugene R (Editor), and Maehara, Paulette V (Foreword by)
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This second edition of Hank Rosso's book contains more than 25 revised chapters written by well-known fund raising professionals, including members of the Fund Raising School faculty. Like the first edition this book explains the fund raising profession's major principles, concepts and techniques. Throughout, contributors illustrate the enduring relevance of Rosso's donor-centered approach and stress the practice of fund raisings as, in Rosso's words, The gentle art of teaching the joy of giving.

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