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Handbook on Place Branding and Marketing

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Handbook on Place Branding and Marketing - Campelo, Adriana (Editor)
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Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this Handbook illustrates how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas. The Chapters cover four key areas; place branding as a tool for economic development, experiences of place making, methodologies to develop place brands, and urban regeneration. Pioneering experts provide in-depth analysis on the politics and significance of ...

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Handbook on Place Branding and Marketing 2019, Edward Elgar Publishing Ltd, Cheltenham

ISBN-13: 9781784718619

Paperback

Handbook on Place Branding and Marketing 2017, Edward Elgar Publishing, Cheltenham

ISBN-13: 9781784718596

Hardcover