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Handbook of Research on Marketing and Corporate Social Responsibility

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Handbook of Research on Marketing and Corporate Social Responsibility - Hill, Ronald Paul (Editor), and Langan, Ryan (Editor)
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The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a driver for CSR initiatives.Written by many of the leading scholars in the field, this is the first collection to examine CSR from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior, strategy, and public policy. The authors ...

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Handbook of Research on Marketing and Corporate Social Responsibility 2016, Edward Elgar Publishing Ltd, Cheltenham

ISBN-13: 9781785368660

Paperback

Handbook of Research on Marketing and Corporate Social Responsibility 2014, Edward Elgar Publishing Ltd, Cheltenham

ISBN-13: 9781781003787

Hardcover