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Handbook of Pricing Research in Marketing

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Handbook of Pricing Research in Marketing - Rao, Vithala R. (Editor)
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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has ...

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Handbook of Pricing Research in Marketing 2010, Edward Elgar Publishing Ltd, Cheltenham

ISBN-13: 9781849804417

Paperback

Handbook of Pricing Research in Marketing 2009, Edward Elgar Publishing Ltd, Cheltenham

ISBN-13: 9781847202406

Hardcover