Handbook of Niche Marketing: Principles and Practice

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The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization-with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.

Handbook of Niche Marketing: Principles and Practice 2005, Best Business Books, New York, NY

ISBN-13: 9780789023308

Trade paperback

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Handbook of Niche Marketing: Principles and Practice 2005, Haworth Press, New York, NY

ISBN-13: 9780789023292

Hardcover

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