Handbook of New Product Development Management

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Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. This work surveys this area in the context of an overall framework that explains how aspects interact and combine in a successful NPD process. Each chapter outlines open questions.

Handbook of New Product Development Management 2007, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750685528

Hardcover

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