Handbook of Hospitality Marketing Management

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This handbook consists of 19 chapters which review mainstream hospitality marketing research topics and set directions for future research efforts. It provides reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry.

Handbook of Hospitality Marketing Management 2008, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780080450803

Hardcover

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