Reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more.

Hair and Hair Care 1997, CRC Press, New York, NY

ISBN-13: 9780824793654

Hardcover

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